The Weeknd Drops H&M Amid Racist Ad Controversy

The Weeknd will no longer be working with H&M. The hitmaker announced the split after the Swedish fast-fashion retailer came under fire on Monday (January 8) for putting a black child in a†hoodie with the words “COOLEST MONKEY IN THE JUNGLE” plastered on the front it.

“Woke up this morning shocked and embarrassed by this photo,” the XO boss wrote in a Twitter post denouncing the racist ad. “iím deeply fended and will not be working with†@hm†anymore…

The Weeknd previously worked with H&M on a few collections in the past including†Spring 2017’s†Selected by The Weeknd. The company’s apology wasn’t enough to keep†him†on board.

“This image has now been removed from all H&M channels and we apologize to anyone this may have fended,” H&M spokeswoman Anna Eriksson said in a statement.

While the image has since been removed from H&M’s platforms, the damage was already done. Outrage has spread across social media, though some have tried to turn a negative into a positive by altering the racist image.

Check out some the reactions below.