The Weeknd hit Instagram on Tuesday (March 27) to tease what many fans and commentators believe may be the release his upcoming fourth studio album.
The post features a screenshot an iMessage conversation between The Weeknd and his creative director, La Mar Taylor. The Weeknd asks his longtime friend, “should we drop Friday? I’m indifferent to be honest.”
As press time, details remain scarce regarding exactly what this impending release will be, and whether it will be in the form a single, album, video, announcement or something else.
Over the past few months there has been plenty evidence that The Weeknd — born Abel Tesfaye — is putting the finishing touches on his next project.
He’s been active on Instagram recently with images him in the studio and captions such as “mixing” and “mastering,” and a source confirmed to Billboard that he’s working on new music that goes “back to his roots.”
23ABC News in Bakersfield also reported the Grammy Award-winning singer was in the city Taft, California earlier in March to shoot a music video.
Travis Scott even hit Twitter in early March to share his thoughts on the project.
The Weeknd’s last full-length release was 2016’s Starboy. The LP was a commercial smash, debuting at #1 on the Billboard 200 and moving 348,000 total album equivalent units during its first week. The project also saw all its 18 tracks land in the Billboard Hot 100 during its first seven days release.
The Weeknd recently made a guest appearance on “Pray For Me,” the third single f the Kendrick Lamar-curated Black Panther soundtrack.
Besides working on new music, The Weeknd is gearing up to headline next month’s Coachella Valley Music and Arts Festival alongside Eminem and Beyoncé.