Tory Lanez has gone platinum in under a minute.
The Toronto rapper is celebrating the success of his first-ever streaming NFT album When Itís Dark, which he claims sold 1 million copies in just 57 seconds.
Taking to Instagram, Tory shared video of himself receiving the exciting news as he popped champagne and ran around his backyard.
ďA fu**ing million copies! I just went fu**ing platinum!Ē he screamed. ďI just sold the equivalent units at $1. Sold a million copies flat and I made a million dollars in less than a fu**ing minute. Yíall try to hold me back. You canít fu**ing stop me, my ni**a.Ē
Only 1 million albums were available starting at 5 p.m. ET on Tuesday (Aug. 10). Fans were able to pre-order up to 100 albums (e-NFTS) for $1, which included 7 new songs and 7 art pieces streaming exclusively via the E-NFT platform and app. After the initial 1 million units, albums are only available if buyers resell their E-NFT rights.
ďIím not even excited for me. Iím excited for yíall ni**as, bro,Ē Tory told his fans before jumping in the pool. ďYíall bout to resell this shit and make so much fu**iní bread.Ē
According to the One Umbrella boss, this is his most successful project yet. ďIíve never sold this much music so fast !!! I GUESS WHEN U CUT THE BULLSHIT OF THE MIDDLE MAN , U BECOME KING !!!Ē he said.
The album features Toryís ďWhen Itís DarkĒ freestyle on which he fires back at Cassidy after the ďIím a HustlaĒ rapper accused him of stealing his flow.