Tyler, the Creator Announces His First Fragrance

Tyler, the Creator is getting in the perfume business.

The Golf Wang founder has officially launched his first fragrance, French Waltz. The rose-musk scent, a collaboration between Tyler’s GOLF le FLEUR and the team at CPL Aromas, features top notes of mandarin, nashi pear, lychee, and magnolia, with a base of musk and sandalwood.

“French Waltz is dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water,” reads a description. “The smell of damp jasmine petals sails in the air, while hints of mandarin and magnolia amplifies luminous sandalwood. Sweet yet floral, French Waltz is a rose-musk made for everyone.”

The 50mL bottle retails for $150, while the 100mL costs $200. Both come packaged in a trophy-style vertical display box with ribbon pull and will be available for a limited time on golflefleur.com starting Dec. 13 at 11 a.m. ET.

To announce his debut fragrance, the Call Me If You Get Lost rapper shared a whimsical film, which he directed, scored, and styled himself.

In a since-deleted tweet, he explained who his target audience is. “and dis aint wang. my target isnt that demo or people who like my songs, this is its own thing and im treating it as that,” tweeted Tyler. “took a while, alot of time was put into it all. if ur in, amazing! if not, amazing! thats on you. i know this aint for everyone, it is what it is love.”