Beyoncé’s new album, Cowboy Carter is now just days from release, and the newly-minted country star is turning up the anticipation. It looks like she’s got some sort of collaboration happening with ride-sharing app Uber, as Uber cryptically teased an announcement on Twitter. “We’ve got some news,” it read. “Tomorrow at 2:00 pm ET.” While that, by itself, wouldn’t be enough to get anyone too riled up, including a bee emoji, a cowboy emoji, a crown emoji, and a video of a running horse were more than enough to perk up the BeyHive’s sensors.
We’ve got some news. Tomorrow at 2:00pm ET. 👑🐝🤠 pic.twitter.com/xsBxoWmaiK
As for just what the announcement is going to be, well… That remains to be seen. Fans have speculated — joked, really — in the comments that the announcement could have something to do with Beyoncé’s album cover horses, affectionately known as Reneigh and Chardonneigh, but in truth, there are a plethora of possibilities.
We getting Reneigh and Chardonneigh signed up for Uber shifts? pic.twitter.com/X0F0SSHFmg
One eagle-eyed fan noted that a video billboard outside Uber Arena in Berlin bears an advertisement for the album, subtly suggesting that a tour announcement could be coming soon.
Oh so that’s why yall already promoting here? pic.twitter.com/kbUuM3myi0
Others — many, actually — joked that Uber would be adding new options to its ride selections, including horseback and horse-drawn carriages. That would certainly be a splashy move, if not a very efficient one.
Are y’all adding horses as a form of transportation? Omg Beyoncés power and influence!
Announcing Chardonneigh and Reneigh Uber services. Get up!!! pic.twitter.com/kgHynkGKzu
uber carriage ?
One thing is for sure: Plenty of Beyoncé fans will be seated, as they say, for Uber’s announcement tomorrow — and for the release of Cowboy Carter, which drops on March 29.
