American-based chicken chain Wingstop is expanding into Europe, announcing their first British outpost that is slated to open sometime this summer. The space will be located in Central London, spicing up the United Kingdom with the restaurant’s signature menu of delectable goods.
Wingstop currently has 1,000 locations operating across the globe, with a number of them owned by Rick Ross. The chain’s European expansion, which will effectively commence with the London flagship, will be the first of a planned 100 locations set to open across the U.K. throughout the next twelve years.
“We’ve been very, very focused on about 20 to 25 markets around the globe that we feel are high-chicken consumption markets, have a good competitive set and where we could really differentiate,” reveals Larry Kruger, president of international at Wingstop. “One of those markets just happened to be in Europe.”