Invited by Ruinart as its “Carte Blanche†artist for the year, Eva Jospin has dedicated a series of artworks and installations to the Maison’s 55-square-meter booth at Art Basel Hong Kong.
Best known for her large-scale sculptures, the contemporary French artist has interpreted Ruinart’s history through the centerpiece Promenades en Champagne — an installation that encourages visitors to traverse the Maison’s terroir through the ages. Made of recycled cardboard – Jospin’s go-to medium – the piece presents a wild landscape that also captures the history and metamorphoses of the champagne region.
In an official press release, the artist explains that “My proposal takes the form of a stroll through a sculptural setting that evokes this terroir and the gestures that keep it alive. I invite the public to inhabit this world, made up of mysterious chalk quarries and luminous vineyards, and to cross the different layers of time.â€
In addition, the artist has crafted special-edition cases around a Jeroboam of Blanc de Blancs, with only 25 signed and numbered pieces available at Art Basel Hong Kong. The cases open into a miniature scene of a crayére as a metaphor for the champagne’s fermentation process.
Take a closer look at Jospin’s art-making process, the final artworks, as well as Ruinart’s booth in the gallery above.
Elsewhere in art, Gucci takes its monogram trunks to London’s Brick Lane for the Valigeria campaign.
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