To celebrate the launch of Breitlingâ€™s Top Time Classic Cars Collection, the luxury watch brand has set up an exclusive pop-up in Londonâ€™s new bustling retail development, Battersea Power Station.
Designed to immerse visitors into a world of vintage motoring, the Top Time Garage pop-up comprises a lounge area, photo booth, arcade games, and a retro-style claw machine to accompany Breitlingâ€™s showcase of timepieces. In addition, some of the cars that inspired the collection are also on display, which include a 1955 Ford Thunderbird, a 1963 Chevrolet Corvette, and a 1968 Ford Mustang.
â€œThe opportunity to showcase the brand and timepieces to our clients in this unique way creates a memorable luxury retail experience, which is very important to us. This showcase will also include the unveiling of the first Breitling CafÃ© in the UK, situated within the showroom this is a new elevation in client hospitalityâ€ says Craig Bolton, president of Watches of Switzerland UK & Europe.
From May 27 til June 4, the pop-up is available for public visitors on the ground floor of Battersea Power Station.
Battersea Power Station
Circus Rd W, Nine Elms,
London, SW11 8AL
In other watch news, check out G-SHOCKâ€™s retro-futuristic Forgotten Future collection.