Returning with new single ‘Neighbourhood’, South London rapper DC reminds us why conscious storytelling is just as effective and important as other forms of rap popular in the scene right now. Produced by TSB, the tone for the song is set by the minor chord progression in the introduction, eventually leading to the vocals that seamlessly flow and ride with the beat – the wordplay suiting his style and the vibe of the song incredibly well.
By now you will have seen the visuals everywhere, a powerful, humble and honest depiction of the embedded stories he narrates throughout the track. On an artistic level, the direction of the video is top tier and truly brings context and true visualisation, whilst remaining fairly simple. Then the music level is produced to the highest standard – including elements to make it commercial enough to be attainable for the everyday listener, whereas real enough for the core fans to roll with it.