In partnership with GUESS, J Balvin launched today (June 18) a Colores-inspired collection for men, women and kids. The multi-color, tie-dye collection includes cropped hooded sweatshirts, swimwear, bodysuits, joggers and Balvin’s signature matching two-piece tracksuits.
This is the second time Balvin collaborates with GUESS to design a clothing collection. Last year, the Colombian superstar launched a Vibras-themed campaign with 90’s Miami-inspired designs and ready-to-wear accessories.
“What was interesting this time around compared to last time is that we really got to work with him from the inception of the album,” says Nicolai Marciano, director of brand partnerships at GUESS. “I knew he was working on an album before it was called Colores and once it became Colores, we started working on the creative process and so as we were designing the collection as he was creating the album.”
“Everything about the collection really represents him and how he feels and the energy he likes to put out. It’s been great to see it come together in an ideal working situation with an artist. We were really able to find the balance between what he wanted and what made sense for us as a brand,” says Marciano.
A standout design is a Colombia-inspired print jacket, shorts and a bucket hat as seen worn by Balvin below.
“It’s an idea one of our designers pitched. The photos [on the print] are a collection of different images from around Colombia mixing architecture, agriculture, landscape and kind of just really displaying the different elements that make up Colombia,” explains Marciano. “We were able to use this interesting nylon fabric that showed a lot of saturation of colors where it feels very like alive so it was interesting to see how it was put together. We were all very impressed with the end result.”
The new Colores-inspired collection is now available online.