Telemundo is the latest to set a social distancing safe live TV special. The NBCUniversal network will air live music event Concierto en Casa across all platforms on Saturday night.
The event, the latest inspired by people staying at home to prevent the spread of coronavirus, has already lined up top Latino artists including J Balvin, Luis Fonsi, Alejandro Sanz, Gloria and Emilio Estefan, CNCO, Prince Royce, Reik, Sofia Reyes, Carlos Vives, Wisin, Jesse and Joy, Alejandra Guzmán and Mau y Ricky.
Billed as family-friendly, the first-of-its-kind all virtual music special will debut March 21 at 7 p.m. ET on the network and its streaming counterpart.
“In the midst of this challenging crisis, we want to offer our viewers an uplifting family-friendly entertainment special they can enjoy together safely from their home,” said Ronald Day, Telemundo’s EVP of entertainment. “We’re grateful to the artists and performers who are helping us unite families across the country and who will have the opportunity to bring a message of solidarity and support to millions of Latinos going through uncertain times.”
Co-hosted by Telemundo’s María Celeste Arrarás and Jorge Bernal, the special will include live performances from artists and bands performing from their own homes to promote the efforts to stop the spread of coronavirus.
This article was originally published by The Hollywood Reporter.
