Loki, an emerging recording artist out of Fort Pierce, Florida, with a buzzing style and failure is not an option mentality, is quickly becoming one of the yearâ€™s most exciting new artists in todayâ€™s music. After securing popularity in 2022 with a string of breakout tracks, Loki kicks things into overdrive as he ascends to new heights and claims control of the game with the release of his latest tracks, properly titled â€œTake Controlâ€ and â€œFucked Up.â€
Both track are accompanied by music videos. On â€œFucked Up,â€ Loki cruises the streets of Fort Pierce in the flyest cars, lavish wardrobe, and flashy jewelry. The visual showcases the pride of his community and the unwavering love they have for the emerging star.
On the Tazerboy-directed â€œTake Control,â€ Loki and love interest enjoy various nights of passion in the bedroom and resortâ€™s shark-infested poolside. Loki and the leading lady take control of each other at various points of the visual. â€œTake Controlâ€ arrives at the perfect time as the summertime flings quickly approach. On both visuals, Loki exhibits impressive lyricism, undeniable appeal, and crossover capabilities that weâ€™ve naturally seen come out of Florida in the past.
â€œTake Controlâ€ and â€œFucked Upâ€ are the perfect origin point for newfound fans of the Florida native. Lokiâ€™s career is built on persistence, a trait he credits to his late brother. â€œSometimes it gets frustrating but I think about my brother and keep going,â€ he demands. â€œIâ€™m very persistent. When Iâ€™m locked in on something, my mind is focused on it.â€
Lokiâ€™s journey into music began with a promise to his late-brother who passed away several years ago. when he released the Burga321-featured hit â€œFavorite Things,â€ Lokiâ€™s style took center stage and star power rose to mainstream prominence. â€œI knew that I wasnâ€™t always musically inclined. So I started going the extra length to learn how things work. I took it upon myself to learn that craft because of what he was going through,â€ he explains. â€œFor a whole year, I seen him talking with the microphone to his throat. He would still try to talk, knowing that he couldnâ€™t talk. Thatâ€™s what motivated me to try to do music.
Outside the music, Loki and his large family were raised by the streets of Fort Pierce. â€œWe didnâ€™t have anywhere to go,â€ he remembers. â€œWe went to rooming houses and churches and kept getting denied because it was too many of us. We landed somewhereâ€¦ I remember bathing in a five-gallon bucket because the tub was so dirtyâ€¦ After my mother bathed us, she took us from over there.Thereâ€™s a lot of animosity in Fort Pierce, but once you get into a circle where itâ€™s love, itâ€™s real genuine.â€
Loki is signed to MixBlood Entertainment â€” his older brother Lailoâ€™s record label. â€œFucked Upâ€ appears on the labelâ€™s compilation effort released in August 2022. Following the 2022 project, Loki is currently developing the anticipated full-length follow-up, slated for 2023 release. Meanwhile, the rising star promises more new music to come to build anticipation for the album. Fans can stay up-to-date on all things Loki via social media.
Take a look at Lokiâ€™s new visuals below, and afterward, stream both tracks, available on all streaming platforms.
Â© 2023, Bryson “Boom” Paul. All rights reserved.