The footwear giant unveiled the news during a recent presentation at the S23NYC office, with NikeÂ SNKRS General Manager and Vice President Lucy Rouse also sharing that almost half of the entries â€” which is tallied at millions â€” for the recent releases of the Travis Scott x Air Jordan 1 Low OG â€œOliveâ€ and the Air Jordan 1 â€œLost And Foundâ€ were bots. Meanwhile, for the Travis Scott x Air Jordan 1 â€œReverse Mocha,â€ SNKRS received almost 3.8 million entries and almost 1.9 million of those entries were bots.
Rouse reassured, however, that Nikeâ€™s bot removal success rate is as high as 98%; its later releases have included a â€œVerifying submissionsâ€¦â€ page after the payment procedure, which is part of the companyâ€™s effort to clear out any bot submissions. Nike has also introduced the likes of SNKRS Pass, SNKRS Draw, SNKRS Flow, SNKRS Scratcher and SNKRS Cam in the past to ensure that the entries are legitimate.
Elsewhere in footwear, take a first look at Drakeâ€™s NOCTA x Nike Hot Step Air Terra â€œSnakeskin.â€