Latto is making quite the impression, and it’s evident that she knows how to capture the public’s attention! The renowned Atlanta strip club, none other than the legendary Magic City, has undergone a temporary transformation. It’s now going by the name “Latto City.” In viral videos circulating across the internet, viewers can observe the new transformation of the club’s iconic logo to reflect this unique rebranding. This change has been initiated as part of a promotional campaign for her upcoming single, “Issa Party.” The song, which will include rapper Baby Drill, is set to be released this Friday, Sept. 29.
Subsequently, Latto and her team’s decision to temporarily rebrand Magic City as “Latto City” is a striking demonstration of the power of artist-brand collaborations in the music industry. By aligning herself with an iconic establishment like Magic City, she not only generates buzz and excitement for her new single but also solidifies her presence in the Atlanta music scene. This is a city where Magic City holds significant cultural and entertainment value. Interestingly enough, it was announced earlier this year that Teyana Taylor is working as Latto’s creative director. Maybe she helped inspire this marketing decision?
Magic City Is Now Latto City
Moreover, Latto offered fans a sneak peek of her upcoming single earlier this week on X (formerly Twitter). She unveiled the eye-catching single cover artwork. In this artwork, Latto can be seen in front of balloon lettering spelling out “Issa Party.” Also, she’s pictured enjoying a birthday cake and playfully licking her fingers. The imagery sets an enticing tone for the release, building anticipation among her audience.
The “Put It On Da Floor” rapper’s transformation of Magic City is a vivid example of how artists can leverage creative promotional tactics to create a buzz around their music releases. As the release date for “Issa Party” approaches, her fans eagerly anticipate the new song. All while enjoying the playful transformation of a beloved Atlanta institution into “Latto City.” The song will feature rapper Baby Drill. He also posted about it on his IG with a caption that read “Issa Party drop Friday, and I got shots for all the opps issa holiday.”