QUAKER OATS ACKNOWLEDGES AUNT JEMIMA IS BASED ON RACIST STEREOTYPE, SET TO RETIRE THE BRAND

Quaker Oaks has said that they are going to be retiring the Aunt Jemima brand and logo, citing that the brand was based on a racial stereotype.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” Quaker Oats, which is owned by Pepsi, said in a statement

.

Aunt Jemima was a brand of pancake mix, syrup, and other breakfast foods. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889.

Featured Image: The New York Times

 

© 2020, Erik Coombs. All rights reserved.