(Credit: Rolling Loud / @kitsunekreations)
Rolling LoudÂ andÂ Leviâ€™sÂ®Â announced their global partnership earlier this year, celebrating 50 years of hip-hop and 150 years of the iconic Leviâ€™sÂ® 501Â® jeans with a specialized merch capsule sold at Rolling Loud events, along with activations and events across the globe.
on May 20th, Rolling Loud and Leviâ€™sÂ® celebratedÂ 501 Day,Â the date in 1873 when Levi Strauss & Co. was granted a patent on the process of riveting pants, and to commemorate 50 years of hip-hop. The celebration consisted of four concerts in cities across the globe, featuring some of the most exciting international names in hip-hop and R&B performing in an intimate setting.
KehlaniÂ headlined the concert at The Fox Theater in her hometown ofÂ Oakland, CA, where she was joined by GRAMMY-nominated rapperÂ CordaeÂ and fast-rising starÂ Big Boss Vette, with sounds from Rolling Loudâ€™s official DJ,Â DJ Five Venoms.
Little SimzÂ topped the billÂ at KoKo in Camden in her hometown ofÂ London,Â where she was joined by fellow UK rap heavy hitters, drill starsÂ Unknown TÂ andÂ K-Trap.
Across the channel, British superstarÂ Headie OneÂ shut down the Ã‰lysÃ©e Montmartre inÂ Paris, with help from French rhymersÂ FranglishÂ andÂ Lujipeka.
Half a world away, at theÂ Spotify O-East in Tokyo, Japan,Â Lil TeccaÂ closed out a very international rap show, also featuring Atlanta rapperÂ TanaÂ andÂ Japanese emceeÂ Aklo, with Kyotoâ€™s ownÂ DJ LeadÂ on the decks.
Rolling Loudâ€™s partnership with Leviâ€™s continues through Rolling Loudâ€™s run of global festivals this summer, starting earlier this year withÂ Rolling Loud California,Â continuing in Europe this summer withÂ Rolling Loud PortugalÂ andÂ Rolling Loud Germany, and culminating withÂ Rolling Loud Miami, the brandâ€™s flagship festival, in July. These festivalsÂ will feature a special Leviâ€™sÂ® x Rolling Loud capsule collection with limited-edition merchandise designed by local partners. Additionally, each festival will offer an all new Leviâ€™sÂ® Tailor Shop experience where designers are available on site to fulfill customization requests. Members of Leviâ€™sÂ® Red Tabâ„¢ program â€“ which offers exclusive early access to the latest collabs, limited-edition launches, and sales â€“ will receive exclusive access to merchandise and experiences at the festivals and shows.
Â© 2023, Seth “Digital Crates” Barmash. All rights reserved.