The Japanese poly-talent has long been known as a multi-disciplinary practice, drawing from his understanding of cross-cultural influences and niches. The designerâ€™s understanding of how various shapes, graphics and details work together have given Fujiwara his own stamp, triggering a cult-like following from his fans. His collection for Moncler is a project of love and creativity, as seen throughout the new campaign lensed by Tokyo-based photographer and director Xavier Tera.
The collection is a love letter to Moncler and sees Fujiwara incorporate his own interpretation of the heritage brand through deceptively normal pieces. The pieces feature a new logo that utilizes Monclerâ€™s iconography â€œhuggingâ€ the FRMT lettering. Key pieces in the collection include the varsity jacket, a style beloved by Hiroshis since the â€™90s. The jacket is reimagined to appeal to the Gen Z group and also features a unique serial number making each jacket truly one-of-a-kind. Appealing to the youth, the collection sees houndstooth patterns on puffers and flowers on some. Most of the collection is gender-neutral, comprising of hooded puffers, vests, utilitarian parks and shirt jackets. Like many of his pieces, Fujiwaraâ€™s signature juxtaposition of matte and shiny is explored widely and paired with a selection of t-shirts, jeans and lively knitwear featuring argyle patterns. Staying true to the Fujiwara classic black and white palettes, the pieces are accented in yellow and turquoise. Other accessories include sneakers, caps, bucket hats and totes featuring the co-branding.
The collection is now available in select Moncler retailers and online at Moncler.
In case you missed it, Our Legacy presents upcycled Summer 2023 crochet bags.