Becky G has firmly established herself as a global powerhouse in the music industry. With millions of albums sold, tens of billions of streams, and high-profile collaborations with artists like Bad Bunny, Peso Pluma, and Burna Boy, her influence is undeniable. As she prepares for the release of her highly anticipated new album, Baraja Bendita, the artist sat down with UPROXX Chief Visionary Officer will.i.am for the latest installment of the Visionaries series.
During the conversation, Becky G reflected on the formative early days of her career, specifically the moment she first crossed paths with will.i.am. She described it as a life-changing encounter that set the trajectory for her professional life. “I had just signed my record deal, and one of the first-ever writing sessions I was called into was with will.i.am,” she recalled. That session resulted in the track “Problem,” which eventually became a key feature of the Hotel Transylvania soundtrack. For a young Becky G, the experience of filming the accompanying music video was a surreal introduction to the scale of the industry, marking a moment where she realized the magnitude of her new reality.
Beyond her early beginnings, the discussion touched on her evolution as a performer and activist. Becky G spoke candidly about the experience of headlining SoFi Stadium and her commitment to remaining a genre-less artist, refusing to be confined by traditional industry labels. Her ability to represent her culture while forging her own path has been a hallmark of her success. As will.i.am aptly noted, “She became a worldwide star by doing things her way and representing her culture.”
The full Visionaries interview offers a deep dive into her vision for the future and her ongoing impact on the global music landscape. You can watch the full conversation above.
