Charli XCX, pop music’s definitive cultural force, has officially announced a new two-year partnership with ABSOLUT Vodka. The collaboration, which the artist promises will be “a little chaotic,” aligns perfectly with her current aesthetic and brand identity. While the full scope of the project is still unfolding, the partnership is set to include a variety of limited-edition product drops, collectible merchandise, custom glassware, and exclusive fan events.
The announcement follows a soft launch during her recent sold-out shows in Los Angeles. During the performance of her track “Card Declined,” fans caught a glimpse of the collaboration as her dancers took the stage wearing “I Love Absolut” and “Dirty Martini” apparel—a direct nod to the singer’s preferred cocktail.
“Absolut has always believed in the people who push culture forward,” said ABSOLUT’s VP of Global Marketing, Craig Van Niekerk. “Rather than arriving with a rulebook, we want to co-create with Charli and her Angels fandom… it might get messy, it might get chaotic, but it definitely won’t be boring.”
The ‘Extra Dirty Martini’ Recipe
As an initial offering from this partnership, ABSOLUT has unveiled Charli’s signature “Extra Dirty Martini.” For those looking to recreate the drink at home, the recipe is as follows:
Ingredients:
- 2 oz Absolut
- .75 oz olive brine
- .25 oz dry vermouth
- 3 olives
- Ice cubes
Method:
1. Place a martini glass in a freezer to chill.
2. Fill a mixing glass with ice cubes. Pour in the Absolut Vodka, dry vermouth, and olive brine.
3. Stir the mixture gently with a bar spoon until it is ice-cold and well-chilled.
4. Strain the liquid into your chilled martini glass.
5. Garnish by dropping the green olives directly into the martini, or add them to a skewer.
