Hip Hop NEWS

Beyoncé Drops Inspirational New Ivy Park x Adidas Campaign Watch

World, stop! Carry on. On Wednesday (Jan. 8) Beyoncé unveiled the latest campaign video for her upcoming debut Ivy Park x Adidas collection.   

Queen Bey stars in the clip, which she shared to Instagram, alongside a diverse array of models wearing pieces from the highly-anticipated athleisure line. "These barriers are not gonna stop me. The secret is my freedom. I'm strong, and I can be…Push me toward truth," a number of unseen voices narrate before a '60s-style protest song kicks in and Beyoncé leaps dramatically into the air in slow motion.  

The superstar also shared a pair of snaps along with the video: in one, she models a burgundy jumper with orange piping and a pair of heeled Ivy Park boots as she leans on an old-fashioned bike in front of a wood-paneled wall. In the other, Bey crouches for the camera in a flowing orange skirt and gauzy athletic jacket, wearing a pair of classic Adidas trainers with her beaded hair slung over one shoulder.

Beyoncé's debut Ivy Park x Adidas collection is set to drop in stores on Jan. 18. Check out the fiery new promotional video and pictures below.

 
 
 
 
 
 
 
 
 
 
 
 
 

IVY PARK January 18

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IVY PARK January 18

A post shared by Beyoncé (@beyonce) on

 
 
 
 
 
 
 
 
 
 
 
 
 

IVY PARK January 18

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