With July now underway, sneakerheads have been eagerly awaiting news from Jordan Brand surrounding its new silhouettes for the 2023-24 NBA season. Already, the Jumpman team has put forth two special reveals, including the much-anticipated Air Jordan 38. Just over a week ago, the brand showcased the sneakerâ€™s debut â€œFundamentalâ€ colorway and has now presented a breakdown of its details and two additional colorways.
Similar to the Air Jordan 37, the AJ38 looks 30 years to the past, utilizing the Air Jordan 8 as a point of inspiration. First, the new X-Plate backs sharp movement by constantly keeping the foot over the footbed, while appearing in an â€œXâ€ shape that nods to the AJ8â€™s straps. In combination with this new element, the sole unit features a radial herringbone pattern that teams up with a full-length Zoom Strobel unit and full-length Cushlon 3.0 foam for responsive cushioning. Looking to the upper, it commemorates Michael Jordanâ€™s incredible NBA Finals appearance in the 1992-93 season â€” 41 crosshatches nod to his 41 points-per-game average and the three medial diamonds note the Bullsâ€™ third consecutive championship. Altogether, the shoe is the most sustainably-made Air Jordan yet, utilizing at least 20% recycled material by weight.
Release for the Air Jordan 38 begins with its â€œFundamentalâ€ colorway on August 18 at a price of $200 USD. Following this, a â€œFIBAâ€ look is set to launch on September 7 and a womenâ€™s-exclusive â€œCenter Starâ€ follows on September 25.
For more of the latest updates regarding Jordan Brandâ€™s release roster for 2023, an Air Jordan 2 Low with â€œVarsity Royalâ€ accents has been revealed, utilizing a color arrangement similar to fragment designâ€™s takes on the Air Jordan 1.