Dior has officially extended its partnership with Johnny Depp. The LVMH-owned French luxury house has resigned a new three-year $20 million USD deal with Depp for Dior Sauvage. This makes it the largest male fragrance deal ever signed.
According to Variety, Deppâ€™s Dior Sauvage deal eclipses Robert Pattinsonâ€˜s $12 million USD Dior Homme deal and Brad Pittâ€˜s $7 million USD Chanel No. 5 deal. Depp has fronted the fragrance since its launch in 2015. Diorâ€™s move to continue its partnership with Depp comes after the brand gained much scrutiny for supporting the actor after a U.K. court ruled against him in his 2020 libel suit from his ex-wife Amber Heard. Since then, Depp has prevailed after he won the defamation trial against Heard. Following the win, Dior Sauvage sales reportedly skyrocketed with Bernard Arnault, CEO of LVMH citing that the â€œimage of Johhny Deppâ€ is one of the main reasons that the cologne has become â€œa remarkable success.â€
The announcement of the Dior deal comes just as Depp is expected to be at Cannes Film Festival for the May 16 world premiere of MaÃ¯wennâ€™s historical drama Jeanne du Barry, where he plays King Louis XV. He will also be attending a Dior dinner on May 17 prior to heading to London for a Jeff Beck tribute the following day. With the new deal between Dior and Depp, it appears that the French luxury brand is not quite ready to give up on their relationship just yet.
In other entertainment news, watch Tom Holland and Amanda Seyfried in the trailer for Apple TV+â€™s new thriller, The Crowded Room.