There was a time when Kanye West took the autotune torch from T-Pain and pushed it to its creative limits. Years later, we are witnessing that same spirit of innovation in the work of Don Toliver. The two artists recently linked up for the track “OK,” a standout cut from Kanye’s latest album, Bully, and the result is nothing short of phenomenal.
The track features a choppy, stuttering hook layered over a repeating, minimalist melodic motif. As the 808s kick in with heavy distortion, the song cascades into a meticulously built-up drop, creating an infectious soundscape. Fans have long speculated about what a visual accompaniment for the duo might look like, especially given Kanye’s well-documented propensity for high-concept, ambitious music videos. That anticipation has finally come to an end today.
The music video for “OK” is a masterclass in surrealism, featuring the kind of attention-grabbing, avant-garde techniques that have become a hallmark of Kanye’s artistic vision. From striking imagery of his head being detached and placed on a different body to the clinical, stark white and metallic aesthetic, the video functions like an intricate, futuristic puzzle. The project was directed by Bianca Censori.
The visual narrative leans into a futuristic take on the Frankenstein trope, perfectly complementing the sonic textures created for the Bully album. You can watch the official video below, which is currently available via Spotify and Apple Music.
