Roc Nation Sports International (RNSI) announced a historic consultancy partnership with the prestigious Ryder Cup. Â
The partnership will see Roc Nation Sports International use its extensive influence to showcase the drama and tension of golf’s greatest team competition to new audiences, generating hype ahead of the 44th edition of the Ryder Cup in Rome this September. Â
As part of the announcement, Grammy award-winning artist, producer and golf aficionado DJ Khaled has been tapped as an ambassador for the Ryder Cup. In this role, he’ll be working alongside the Ryder Cup to bridge the gap between golf, music and entertainment in a way that is rooted in authenticity and his passion for golf.Â
“Let’s go golfing! I’m super excited to be partnering with the Ryder Cup. I’ve been getting into my golf a lot more recently; it’s become a passion of mine. We’re about to take it up a gear. Believe that!†says DJ Khaled. Â
The partnership with the Ryder Cup will also involve working with the incredible talent on the wider Roc Nation roster – which includes golf enthusiasts from all walks of life – to participate in key events and activations. The Roc Nation Sports International collaboration will include creative content creation and production, utilizing its best-in-class in-house resources as a 360 agency.Â
“Today is a great day as we announce our partnership with the iconic Ryder Cup,†says Michael Yormark, President of Roc Nation Sports International. “We will make the most of our industry expertise to advise on best practices, utilize our network to its fullest and help take the 2023 Ryder Cup to the next level as one of the biggest sporting events on the calendar.â€Â
Guy Kinnings, Director of the Ryder Cup, added: “Golf has undergone a popularity boom in recent years, with more diverse and younger fans following and playing the sport. The Ryder Cup has always been the moment when golf enters mainstream culture and with Roc Nation by our side, we can further tap into this boom by creating cross-over content that entices new, younger fans to watch and follow the event.â€Â Â
The countdown to the 2023 Ryder Cup begins now and it promises to be the most exciting iteration to date as all roads lead to Rome. Â
Originally founded by Shawn “JAY-Z†Carter in 2008, Roc Nation has grown into the world’s preeminent entertainment company and has its finger on the pulse of popular culture, representing some of the biggest stars in the worlds of music and sport. Â
© 2023, Seth “Digital Crates” Barmash. All rights reserved.
