The ongoing rivalry between Rick Ross and 50 Cent has reignited, with the two rap icons trading barbs over the commercial performance of Ross’ latest project, Set in Stone. The tension escalated this week after 50 Cent publicly mocked the Miami rapper, alleging that the album, which was released on July 17, struggled to gain traction in the marketplace.
On Thursday, July 23, Rick Ross took to his Instagram Story to address the criticism head-on. Maintaining a confident demeanor, the Bawse dismissed the negative narrative surrounding his work. “Album of the year,” Ross declared in a video post. “Whenever the final numbers come in, I’ma throw a party. Because the B.O.A.T. can do this.”
Ross did not stop at defending his artistry; he quickly pivoted to address 50 Cent directly, questioning the rapper-turned-entrepreneur’s business dealings. “How’s it going in Shreveport?” Ross asked, referencing 50 Cent’s recent ventures. “You borrowed all them people money. Did you give the money back?… Give them people back they money, Curtis.”
The response prompted a swift rebuttal from 50 Cent, who took to his own social media platforms to double down on his claims. In a series of posts, 50 Cent mocked the reported sales figures, writing, “LOL HE GOT AWAY WITH IT FOR A WHILE, BUT ITS OVER NOW JIG IS UP! 20 features under 10 thousand sales Damn boy it’s over.” He further amplified his critique by sharing a video clip suggesting that Ross is facing challenges with concert ticket sales, captioning the post, “The Boat sank album went wood LOL Nobody checking for that bullsh*t!”
This latest chapter in their long-standing beef follows 50 Cent’s initial claims earlier in the week that the album had only moved 2,000 units. “Yo had 20 features and it didn’t help,” 50 Cent wrote. “Alright now pack it up it’s over officer. Get ya bum juice and ya wings and get the f**k up outta here. LOL.”
As the industry awaits the official first-week sales figures, which are expected to be released early next week, the public exchange highlights the enduring volatility between the two artists. Despite the external noise, Ross remains steadfast in his promotion of Set in Stone, positioning it as a standout release in his extensive catalog.
